The Challenge

In 2007, Integreon was already established as a strong contender in providing knowledge-based outsourced process solutions to global customers across industries. Already growing fast, it had strong financial backing and a growing portfolio of highly respected customers. CEO Liam Brown recognized that, to continue on its successful path, it was time to establish greater strategic focus and execution discipline, to make the tough choices on what markets to pursue and not to pursue, and what solutions to provide and not provide. And it was time to align the entire management team on a focused change agenda to drive them toward ongoing growth, improved profitability, and, ultimately, global leadership.

The Solution

Integreon engaged in its first, comprehensive strategic planning process, culminating in an intensive, 3-day strategic offsite with key Integreon leaders, investors, and potential investors. Coming out of this session, there was agreement on which vertical markets to focus on, which segments to target within those verticals, the strategic solutions to focus on providing, and the financial targets to be achieved. In addition, the team identified the critical capabilities that needed to be developed in order to sustain focus and profitability. Finally, ParCon’s Horizon Planning approach was adopted to drive effectiveness in initiative planning and execution.

Armed with a Strategy Map summarizing the strategy and a robust set of initiative Horizon Plans, Integreon engaged ParCon as its outsourced strategic management partner to insure that the execution plan stays on track.

The Results

Integreon’s disciplined approach to strategic planning and execution management has played a key role in its ongoing success and outstanding results:

• Revenue growth from $25 million in 2007 to $100 million in 2009
• Secured two additional rounds of funding to sustain growth investments
• Tripling of EBITDA
• Organic growth rate of approximately 50%
• CAGR of approximately 70%